Data-driven marketing is the approach of optimizing Brand Promotional Planning based on customer information. Data-driven marketers use customer data to predict their needs, desires and future behaviors. Such insight helps develop personalized marketing strategies for the highest possible return on investment (ROI). But how is data driven marketing different from the traditional marketing? To understand […]
Category Archives: Blogs
Pharma brand Launch Planning: Build your brand cohort for HCP and patient journey
They say one thing is certain in Pharma brand Launch; understanding patient and HCP journeys is never easy. First you will be faced by a wall of real-word data, each brick different in material, size and shape, formed by diverging internal and external vendor data sources. You must rebuild it brick-by-brick until standardized and linked. […]
Drug launch readiness in 2021 for pharma industry in the Shadow of COVID
It is probably reasonable enough by now to talk about the Drug launch readiness landscape for medicines and vaccines as pre- and post-COVID. We can also say with some certainty that nothing will ever be the same again. The marketing landscape is dynamic as ever, more so with communication routes evolving at lightning speed and […]
Funding of Pharmaceutical Innovation During and After the COVID-19 Pandemic
The coronavirus disease 2019 (COVID-19) pandemic has highlighted the available mechanisms for funding research, development, manufacturing, and distribution in the life sciences. The traditional innovation strategy started with scientific discovery supported by grants from governmental and philanthropic sources, followed by product commercialization supported by pharmaceutical industry revenues and capital investments. According to one estimate, governmental […]
How healthcare industry is making its journey towards digital transformation
The ever-evolving situations and the ongoing pandemic eventually helped healthcare providers cover their journey from digitization to digitalization. While the former encompasses the conversion of data and processes into the digital transformation, the latter ensures optimal utilization of the converted data, predicts trends, and helps make informed decisions to bring back the lost business and […]
A New Prescription: How COVID-19 Has Changed Indian Pharma
The Covid disruption has handicapped the global market extensively resulting to numerous challenges in supply chain in Changed Indian Pharma of essentials, but an upsurge in the healthcare sector significantly to the Pharma Industry. According to the IQVIA’s 2019 Global Use of Medicine 2019 report, the amount of money spent on buying medicines across the […]
Disruptions in the pharma ecosystem due to COVID pandemic
At a time when the world came to a standstill and scrambled for ways to keep the pharma ecosystem doors open, technology proved to be the backbone that empowered leaders and enabled the workforce through unpredictable times. A Mckinsey study found that between December 2019 and July 2020, the average share of products and services […]
Digitalizing marketing to physician: what pharma needs to know.
Digitalizing marketing to physician : what pharma needs to know European Pharmaceutical Review explores how the pharmaceutical industry could develop its digital marketing and sales strategies to better align with physician expectations and needs. Laptop with bubbles containing words like ‘SEO’, ’emails’, ‘social networking’, ‘video’, with ‘digital marketing’ written above Recent research into how European […]
Why Patient Education is Vital for Engagement, Better Outcomes
Patient Education is Vital, patients are exerting more influence than ever on their treatment decisions. And while medicines and therapies are essential in delivering an improved health outcome, patients also are clear about needing complementary services to help them better manage their health and individual outcomes. An Accenture survey of 2,000 patients in the United […]
How to Sell Medicines? Types of Marketing and Sales in Pharmaceutical Sector
Many Types of Sales in Pharmaceutical Sector, MARKETING STRATEGIES OF PHARMACEUTICAL INDUSTRIES. When you launch a pharmaceutical unit, it should be clear that the rules of the game are different here. You can’t follow the concepts of conventional marketing. Like other Businesses, you don’t approach to the end customer. Sales in Pharmaceutical Sector must be […]