How digital transformations is reshaping the pharma marketing landscape

Digital Transformations in the pharmaceutical industry offers a mechanism to revise its business model, to improve production processes, and to increase its responsiveness to customers. Furthermore, the volume of data processed by pharmaceutical firms shows no sign of slowing down. This means pharmaceutical companies must act quickly in terms of building core internal digital capabilities […]

How healthcare industry is making its journey towards digital transformation

The ever-evolving situations and the ongoing pandemic eventually helped healthcare providers cover their journey from digitization to digitalization. While the former encompasses the conversion of data and processes into the digital transformation, the latter ensures optimal utilization of the converted data, predicts trends, and helps make informed decisions to bring back the lost business and […]