New Trend of Pharma Marketing, Hyper-personalization leverages artificial intelligence (AI) and real-time data to deliver more relevant content, product, and service information to each user. This approach takes personalized marketing a step furthermore personalized medicines also means more personalized marketing—and the hype personalization trend goes to extremes. New Trend of Pharma Marketing using advanced data […]
Category Archives: Blogs
The New Rules Of Doctor Engagement in the New Normal
Healthcare systems around the world are feeling the effects of COVID-19 at varying degrees: Hospitals are feeling pressure from extreme spikes in care while physician practices are treating a dwindling number of (non-COVID-19) patients. The pandemic is shifting healthcare providers’ focus and leaving some with less time and fewer resources to care for patients with […]
Objections pose serious challenges when selling to doctors.
Sales representatives can find objections while selling to Doctors to be a bit intimidating. This may be due to the fact that they are: 1. Selling to highly intelligent and educated professionals who are experts in their fields. 2. Dealing with buyers whose decisions impact patients’ lives. 3. Lacking confidence due to no formal training […]
Doctors online: Learning using an internet-based content management system
E-learning involves delivery of education through Information and Communication Technology (ITC) using a wide variety of instructional designs, including synchronous and asynchronous formats. It can be as effective as face-to-face training for many aspects of health professional training. There are, however, particular practices and skills needed in providing patient content management system, such as partnering […]
History of Prescription Drug Ads
The US pharmaceutical industry spent $6.1 billion on advertising prescription drugs directly to consumers in 2017. Since 1962 these ads have been regulated by the Food and Drug Administration (FDA) to ensure that they are not false or misleading. The United States and New Zealand are the only two countries where direct-to-consumer (DTC) advertising of […]
Pharmaceutical marketing in India and social media
Over the last 20 years, Pharmaceutical marketing has moved from being traditional to social media. More than half the world’s population now uses social media, with user numbers edging towards four billion. The average person spends two hours and 24 minutes on social networking sites each day, according to stats on Backlinko. While this shift […]
Pharma has never thought of engagement as a business model.
Pharma has never thought of engagement as a business model. Pharma executives, especially those selling generics, constantly seek salvation through differentiation for their products. Even then, surprisingly, they never consider services. Conventional marketing wisdom informs us that when brands cease to differentiate, salvation lies in services. Yet, pharma seems unmoved by conventional wisdom, continuing to […]
Patient Centricity and the Digital Transformation in Healthcare
“Patient centricity” can be outlined as the process whereby a service or solution is designed around the patient. A patient-centric approach is a way of establishing partnerships among physicians, patients, and their families in the healthcare system to align decisions with patients’ desires, requirements, and preferences. It also involves providing detailed information and support patients’ […]
The Race Against Digital Darwinism in pharma marketing.
It is heartening to see that Pharma marketers have finally decided to include digital into their marketing mix. Even if catalyzed by Covid, this is good news. Evan Schwartz called it “digital Darwinism” – a phenomenon that caused technology to evolve faster than the society which adopts it. Digital has become a new way of […]
Awareness frequency of pharma Brand Promotion to achieve the ROI.
Brand building is the aim of marketing. A big component of pharma brand promotion is communications, the purpose of which is to attract customers to our brand and to persuade them to support it. Historically, that has been accomplished primarily through advertising media–print, then radio and TV, and now digital. And while smart, goal oriented […]