The Covid disruption has handicapped the global market extensively resulting to numerous challenges in supply chain in Changed Indian Pharma of essentials, but an upsurge in the healthcare sector significantly to the Pharma Industry. According to the IQVIA’s 2019 Global Use of Medicine 2019 report, the amount of money spent on buying medicines across the […]
Author Archives: leon
Disruptions in the pharma ecosystem due to COVID pandemic
At a time when the world came to a standstill and scrambled for ways to keep the pharma ecosystem doors open, technology proved to be the backbone that empowered leaders and enabled the workforce through unpredictable times. A Mckinsey study found that between December 2019 and July 2020, the average share of products and services […]
Digitalizing marketing to physician: what pharma needs to know.
Digitalizing marketing to physician : what pharma needs to know European Pharmaceutical Review explores how the pharmaceutical industry could develop its digital marketing and sales strategies to better align with physician expectations and needs. Laptop with bubbles containing words like ‘SEO’, ’emails’, ‘social networking’, ‘video’, with ‘digital marketing’ written above Recent research into how European […]
Why Patient Education is Vital for Engagement, Better Outcomes
Patient Education is Vital, patients are exerting more influence than ever on their treatment decisions. And while medicines and therapies are essential in delivering an improved health outcome, patients also are clear about needing complementary services to help them better manage their health and individual outcomes. An Accenture survey of 2,000 patients in the United […]
How to Sell Medicines? Types of Marketing and Sales in Pharmaceutical Sector
Many Types of Sales in Pharmaceutical Sector, MARKETING STRATEGIES OF PHARMACEUTICAL INDUSTRIES. When you launch a pharmaceutical unit, it should be clear that the rules of the game are different here. You can’t follow the concepts of conventional marketing. Like other Businesses, you don’t approach to the end customer. Sales in Pharmaceutical Sector must be […]
Patient Stories Can Bridge the Gap Between Pharma and Patients
Real World Evidence (RWE) is defined by the FDA as ‘clinical evidence regarding the usage and potential benefits or risks of medical products derived from analysis of Real World Data (RWD)’.1RWD is the data collected from sources other than traditional clinical trials. These data are being obtained from electronic tracking systems used to capture patient […]
Pharmaceutical Marketing Strategies To Drive Brand Awareness
Through pharmaceutical marketing, pharma companies aim to: Build brand awareness and enhance their brand (Drive Brand Awareness) to establish themselves as a trusted entity in the community. Educate HCPs on available treatments and the associated diseases. Educate patient communities on disease state, associated symptoms and available treatments. Disseminate critical information during drug or treatment launches. […]
Pharmaceutical marketing today: It’s about the drugs, not the user
Pharmaceutical marketing is a big business, and companies are willing to spend a lot of money to offer you an easy solution to a health problem you may or may not have. From 2012 to 2015, yearly spending on prescription drug advertising in all media outlets (except digital) rose from $3.2 billion to $5.2 billion, […]
Books Worth Reading for Healthcare Marketing Professionals to engage with Physicans
Although there’s no shortage of blog posts, articles, and how-to tutorials for Healthcare Marketing Professionals best practices available online, books can offer readers more detailed insight and in-depth plans-of-action than any other resource. Healthcare marketing books — or marketing books, in general — can help you with everything from establishing your healthcare practice brand and […]
Physician Marketing: How to Promote Providers to Today’s Connected Health Consumers
Pharma companies are responsible for discovering, designing and developing drugs used to prevent, treat, cure or diagnose diseases and other medical issues. However, with tough competition, increasingly complex regulations and consumer attrition, pharma companies are going all out to get their products in front of healthcare professionals and patients alike. That is why the role […]