World of Pharma Marketing, the entire customer landscape for pharmaceutical drug marketing is shifting faster than ever before. Around the world, people are living longer. By 2050, two billion people will be over 60 years old. In the U.S., the number of people 65 years of age and older is expected to double to 100 […]
Author Archives: leon
Why big pharma has abandoned antibiotics?
Lack of financial incentive for antibiotics has led large pharmaceutical companies to have abandoned antibiotics. We summarize a recent article in Nature that discussed why big pharma has abandoned antibiotics and what this means for emerging antibiotic resistance. The threat to healthcare caused by the misuse of antimicrobial drugs has been known for a while. […]
The Evolving World of Pharma Marketing
World of Pharma Marketing, thirty years from now, 85% of the two billion people who will be over the age of 60 will expect to be more involved and empowered in decisions that manage their health. But most of the World of Pharma Marketing is woefully unprepared for how they’ll deliver value in a digital-first […]
What pharma marketers can learn from Disney?
Multichannel marketing first became familiar terminology when the internet became part of the marketing mix. At first, the different channels were completely separate. Cross channel marketing has the subtle difference that the channels are connected together. A typical example of cross channel marketing is running an integrated campaign that involves using email and social media […]
Why Pharma Marketers Are Embracing Omnichannel Marketing
In today’s rapidly evolving industry environment, pharmaceutical marketers are challenged more than ever to reach and engage their customers. With the growing number of uncoordinated communication channels, the constantly changing behavioral influences on consumers, healthcare professionals, and payers and spiraling promotional costs, marketers are asking themselves how to best achieve commercial success by Embracing Omnichannel […]
Hyper-Personalization- A New Trend of Pharma Marketing
New Trend of Pharma Marketing, Hyper-personalization leverages artificial intelligence (AI) and real-time data to deliver more relevant content, product, and service information to each user. This approach takes personalized marketing a step furthermore personalized medicines also means more personalized marketing—and the hype personalization trend goes to extremes. New Trend of Pharma Marketing using advanced data […]
The New Rules Of Doctor Engagement in the New Normal
Healthcare systems around the world are feeling the effects of COVID-19 at varying degrees: Hospitals are feeling pressure from extreme spikes in care while physician practices are treating a dwindling number of (non-COVID-19) patients. The pandemic is shifting healthcare providers’ focus and leaving some with less time and fewer resources to care for patients with […]
Objections pose serious challenges when selling to doctors.
Sales representatives can find objections while selling to Doctors to be a bit intimidating. This may be due to the fact that they are: 1. Selling to highly intelligent and educated professionals who are experts in their fields. 2. Dealing with buyers whose decisions impact patients’ lives. 3. Lacking confidence due to no formal training […]
Doctors online: Learning using an internet-based content management system
E-learning involves delivery of education through Information and Communication Technology (ITC) using a wide variety of instructional designs, including synchronous and asynchronous formats. It can be as effective as face-to-face training for many aspects of health professional training. There are, however, particular practices and skills needed in providing patient content management system, such as partnering […]
History of Prescription Drug Ads
The US pharmaceutical industry spent $6.1 billion on advertising prescription drugs directly to consumers in 2017. Since 1962 these ads have been regulated by the Food and Drug Administration (FDA) to ensure that they are not false or misleading. The United States and New Zealand are the only two countries where direct-to-consumer (DTC) advertising of […]