Through pharmaceutical marketing, pharma companies aim to: Build brand awareness and enhance their brand (Drive Brand Awareness) to establish themselves as a trusted entity in the community. Educate HCPs on available treatments and the associated diseases. Educate patient communities on disease state, associated symptoms and available treatments. Disseminate critical information during drug or treatment launches. […]
Tag Archives: pharmaceutical marketing
Pharmaceutical marketing today: It’s about the drugs, not the user
Pharmaceutical marketing is a big business, and companies are willing to spend a lot of money to offer you an easy solution to a health problem you may or may not have. From 2012 to 2015, yearly spending on prescription drug advertising in all media outlets (except digital) rose from $3.2 billion to $5.2 billion, […]
Pharmaceutical marketing in India and social media
Over the last 20 years, Pharmaceutical marketing has moved from being traditional to social media. More than half the world’s population now uses social media, with user numbers edging towards four billion. The average person spends two hours and 24 minutes on social networking sites each day, according to stats on Backlinko. While this shift […]
Does pharmaceutical marketing influence doctor’s prescribing behavior?
Pharmaceutical marketing, every day different companies bringing different brands with continuously increasing the size of market. In this competition medical practitioner and physicians are the key customers for this industry. Physicians are actually the ultimate decision holder of which brand should be prescribed to their patients. Therefore, all the marketing strategies are being focused towards […]
Digital pharmaceutical marketing is transforming healthcare industry.
Digital marketing is the act of promoting and selling products and services by leveraging online marketing tactics such as social media marketing, search marketing, and email marketing. When you get down to it, digital marketing is simply marketing. Gone are the times of door-to-door sales and descriptive phone calls for pharmaceutical marketing. Digital marketing is […]
The Evolving World of Pharma Marketing
Pharmaceutical/pharma marketing is the last element of an information continuum, where research concepts are transformed into practical therapeutic tools and where information is progressively layered and made more useful to the health care system. The health care system is responding to the evolving trend toward integrated health management by implementing a multi-disciplinary approach to health […]
Can pharmaceutical marketing strategies improve medication adherence?
Pharmaceutical marketing refers to the digital and offline strategies used to attract new patients and increase awareness around a specific drug or treatment plan. Pharma marketing can either be geared towards physicians (the lion’s share of the market) or towards selling directly to consumers. In medicine, patient compliance describes the degree to which a patient […]