When a health care provider presents a technical objection to a product, it’s tempting to try to prove them wrong. But proving people wrong doesn’t necessarily lead to a good outcome, which is for the provider to use the rep’s product. It’s better to redirect the conversation by acknowledging the objection and clarifying it. If […]
Tag Archives: Pharma Sales Interactions
How the COVID-19 Pandemic is Impacting Pharma Sales Interactions with doctors
With the world facing an unprecedented health crisis, one group is shouldering the brunt. The challenge is our healthcare workers, who are battling the threat from the front lines. Under the circumstances, pharma Sales Interactions representatives have naturally taken a back seat, with many healthcare providers closing down access. This reality is accelerating pharma firms’ […]