Virtual reality (VR) and augmented reality (AR) are two contemporary simulation models that are currently upgrading medical education. VR provides a 3D and dynamic view of structures and the ability of the user to interact with them. The recent technological advances in haptics, display systems, and motion detection allow the user to have a realistic […]
Category Archives: Blogs
Will COVID-19 Usher in a New Era in Pharma Marketing?
The pharma sector suffered a crippling blow as the pandemic made its way to the world unannounced, forcing sales representatives off the road and blocking them indoors. Marketers then turned to the medium which had been waiting to be explored to its full potential: digital, New Era in Pharma Marketing To reduce the risk of […]
Digital pharmaceutical marketing is transforming healthcare industry.
Digital marketing is the act of promoting and selling products and services by leveraging online marketing tactics such as social media marketing, search marketing, and email marketing. When you get down to it, digital marketing is simply marketing. Gone are the times of door-to-door sales and descriptive phone calls for pharmaceutical marketing. Digital marketing is […]
The Evolving World of Pharma Marketing
Pharmaceutical/pharma marketing is the last element of an information continuum, where research concepts are transformed into practical therapeutic tools and where information is progressively layered and made more useful to the health care system. The health care system is responding to the evolving trend toward integrated health management by implementing a multi-disciplinary approach to health […]
How COVID-19 crisis triggered digital innovation in the pharma industry?
During the COVID-19 pandemic, biopharmaceutical companies proactively interrupted face-to-face interactions between their representatives and physicians, in order to protect patients, healthcare professionals and their own employees have replaced in-office visits and face-to-face congresses with digital innovation in the pharma – virtual meetings, webinars, etc. Overworked healthcare professionals are under high pressure, and a lot of […]
The New Rules of HCP Engagement
There are many questions that the pharmaceutical industry has to answer, but what’s clear is that the way this sector relates to HCPs (Healthcare Professionals) is changing. A common industry practice is that the company’s sales team is in charge of visiting the doctor to convey the latest product news. Now, the Digital Revolution is […]
Online Medical education: pharma industry’s evolving relationship with healthcare professionals
Computers are increasingly used in Online Medical education. Online Medical education (e-learning) is moving from textbooks in electronic format (that are increasingly enhanced by the use of multimedia adjuncts) to a truly interactive medium that can be delivered to meet the educational needs of students and postgraduate learners. For doctors and other healthcare professionals, medical […]
How does conducting survey among doctors help the pharma sector?
As medicine grows in complexity, it is imperative for physicians to update their knowledge base and practice to reflect current standards of care. Postgraduate training offers a golden opportunity for resident physicians to create a strong foundation of concepts in medicine. There is a need for assessing the knowledge of residents regarding established clinical practice […]
Effectiveness of Case based learning in clinical practice for HCPs.
Case based learning (CBL) is a practical approach to learning where in students develop problem solving skills by being exposed to ‘problems’ or ‘cases’ that are replicas of actual scenarios that they may face at work. It is based on the principles of situated learning theory(Lave & Wenger, 1991) which postulates that learning happens best […]
Reimagining virtual roundtable discussion for doctors
Virtual roundtable discussion enable participants to network, learn and benefit from the shared knowledge and experience of the group through moderated dialogue around one specific topic – without leaving the comfort of their own surroundings. At its highest level, the goal is to share expert advice or relevant industry trends. Virtual roundtable discussion discussions are […]