Real World Evidence (RWE) is defined by the FDA as ‘clinical evidence regarding the usage and potential benefits or risks of medical products derived from analysis of Real World Data (RWD)’.1RWD is the data collected from sources other than traditional clinical trials. These data are being obtained from electronic tracking systems used to capture patient […]
Category Archives: Blogs
Pharmaceutical Marketing Strategies To Drive Brand Awareness
Through pharmaceutical marketing, pharma companies aim to: Build brand awareness and enhance their brand (Drive Brand Awareness) to establish themselves as a trusted entity in the community. Educate HCPs on available treatments and the associated diseases. Educate patient communities on disease state, associated symptoms and available treatments. Disseminate critical information during drug or treatment launches. […]
Pharmaceutical marketing today: It’s about the drugs, not the user
Pharmaceutical marketing is a big business, and companies are willing to spend a lot of money to offer you an easy solution to a health problem you may or may not have. From 2012 to 2015, yearly spending on prescription drug advertising in all media outlets (except digital) rose from $3.2 billion to $5.2 billion, […]
Books Worth Reading for Healthcare Marketing Professionals to engage with Physicans
Although there’s no shortage of blog posts, articles, and how-to tutorials for Healthcare Marketing Professionals best practices available online, books can offer readers more detailed insight and in-depth plans-of-action than any other resource. Healthcare marketing books — or marketing books, in general — can help you with everything from establishing your healthcare practice brand and […]
Physician Marketing: How to Promote Providers to Today’s Connected Health Consumers
Pharma companies are responsible for discovering, designing and developing drugs used to prevent, treat, cure or diagnose diseases and other medical issues. However, with tough competition, increasingly complex regulations and consumer attrition, pharma companies are going all out to get their products in front of healthcare professionals and patients alike. That is why the role […]
How to Lead the Way in the Rapidly Evolving World of Pharma Marketing
World of Pharma Marketing, the entire customer landscape for pharmaceutical drug marketing is shifting faster than ever before. Around the world, people are living longer. By 2050, two billion people will be over 60 years old. In the U.S., the number of people 65 years of age and older is expected to double to 100 […]
Why big pharma has abandoned antibiotics?
Lack of financial incentive for antibiotics has led large pharmaceutical companies to have abandoned antibiotics. We summarize a recent article in Nature that discussed why big pharma has abandoned antibiotics and what this means for emerging antibiotic resistance. The threat to healthcare caused by the misuse of antimicrobial drugs has been known for a while. […]
The Evolving World of Pharma Marketing
World of Pharma Marketing, thirty years from now, 85% of the two billion people who will be over the age of 60 will expect to be more involved and empowered in decisions that manage their health. But most of the World of Pharma Marketing is woefully unprepared for how they’ll deliver value in a digital-first […]
What pharma marketers can learn from Disney?
Multichannel marketing first became familiar terminology when the internet became part of the marketing mix. At first, the different channels were completely separate. Cross channel marketing has the subtle difference that the channels are connected together. A typical example of cross channel marketing is running an integrated campaign that involves using email and social media […]
Why Pharma Marketers Are Embracing Omnichannel Marketing
In today’s rapidly evolving industry environment, pharmaceutical marketers are challenged more than ever to reach and engage their customers. With the growing number of uncoordinated communication channels, the constantly changing behavioral influences on consumers, healthcare professionals, and payers and spiraling promotional costs, marketers are asking themselves how to best achieve commercial success by Embracing Omnichannel […]