Nurses and physician assistants – New pharma marketing channel

Nurses and physician assistants accept that the unwinding of the principles for DTC broadcast promoting in 1997 was answerable for the downpour of DTCPA that we experience today; in any case, there is proof that this pattern started much earlier.2,4 For instance, in 1980, all out spending on DTCA was $12 million; in 1990, it […]