Continuing medical education (CME) plays a critical role in medical research and healthcare as it bridges the gap between academic research and clinical practice. It provides healthcare practitioners (HCPs) with well-balanced, real-world information that is disease-oriented and aligned to patient needs and global healthcare trends. Thus, it enables HCPs to improve their competency, address healthcare […]
Category Archives: Blogs
Different campaigns and strategies for Engaging with Physicians / HCPs
Evidence from the realist review has been used to create a decision support resource for those wishing to develop Internet‐based learning courses. The resource consists of a series of important questions for course developers to ask and address when considering implementing and designing an Internet‐based learning course. Each of the questions in the decision support […]
How physicians learn and how to design learning experiences for them
How Physicians Learn and How to Design Learning Experiences for Them: An Approach Based on an Interpretive Review of Evidence Donald E. Moore, Jr., Ph.D.Vanderbilt School of Medicine Researchers from multiple studies over the past several years have reported that there are distressing gaps between the healthcare services that patients receive and those that they […]
What are the different types of CME activities for medical learning?
CME stands for Continuing Medical Education and is described by the Accreditation Council for Continuing Medical Education (ACCME) as “educational activities which serve to maintain, develop, or increase the knowledge increase the knowledge, skills, and professional performance and relationships that a physician uses to provide services for patients, the public or the profession.” Educational activities […]
Medical Marketing: Increase online CME Course Registration
Marketing in online CME Course or continuing medical education today requires so much more than designing a nice brochure and creating a sharp-looking website. The modern e-learner, particularly in the healthcare field, is a savvy consumer with high expectations. And in the world of Continuing Medical Education (CME), the competition is getting tougher every year. […]
Tips for Choosing and Evaluating online Continuing Medical Education Courses
Thanks to online and mobile learning, it is easier than ever to complete/continuing medical education, conveniently, and inexpensively. But with the influx of new providers coming to the market, it’s more important than ever to know what to look for. Choosing a CME (Continuing Medical Education) provider that is unfamiliar with your license renewal requirements […]
How to drive doctors to enroll for medical webinars
Continuing Medical Education (CME) is a requirement for care providers, but that doesn’t mean doctors will line up to sign up for your next CME course. Increasing course registration starts with your marketing efforts. When doctors don’t know about the opportunity, they aren’t going to sign up. Even if they do know, if the materials […]
How digital engagement is changing healthcare.
Healthcare is in the midst of a shift never before seen. Information and technology are advancing at rates faster than our ability to adapt. Changing healthcare, along with social forces such as the health 2.0 movement, are redefining the role of the doctor and patient. But we are effectively unprepared to deal with what lies […]
Virtual fishbowl discussion, innovation method in peer learning
The fishbowl activity is a student-centered activity that helps actively engage students with the content presented through group discussions. It focuses on observation, participation, reflection and problem-solving skills. Fishbowl discussion requires pre-class preparation and students will need explicit instructions to understand the requirements of the activity. This approach was developed in the Juris Doctor program […]
Rare disease marketing in the pharmaceutical industry
The rare disease landscape is complicated. According to the National Institutes of Health, there are nearly 7000 known diseases deemed “rare” because each affects fewer than 200,000 Americans, and some of these diseases, deemed “ultra-rare,” affect only a few hundred individuals. Taken together, approximately 30 million Americans and 350 million people worldwide have a rare […]