Marketing in online CME Course or continuing medical education today requires so much more than designing a nice brochure and creating a sharp-looking website. The modern e-learner, particularly in the healthcare field, is a savvy consumer with high expectations. And in the world of Continuing Medical Education (CME), the competition is getting tougher every year. Therefore, it’s critical that your organization is working hard to not only stay in front of prospects and convert them into customers but also to retain them once they’ve completed a purchase.
As a online CME Course provider, you’re already likely marketing your online courses. But there are a number of CME marketing techniques you may not have tried yet. Here is a shortlist of tactics that will help your organization increase its visibility in the marketplace, generate new leads, and ultimately attract and convert sales-ready consumers into loyal customers. You might be surprised at the results you’ll achieve!
If you can sign up a hospital, you’ll instantly get dozens of doctors. When you send out invites to individual doctors, your efforts only repay you with a single registration. Hospitals, nursing homes, medical schools and other health care providers offer a major opportunity to earn a major contract. By focusing your efforts on employers, you gain access to a much larger potential audience.
If your form displays perfectly on iOS, but has trouble with Android, that could be a problem. If it works on Internet Explorer but has trouble on Chrome, that’s also an issue. Your registration form should help maximize the number of attendees you sign up for your next CME course. It can only do that if your form is accessible to the maximum number of users.
Medical marketing isn’t that much different from any other form of marketing. You need to get the word out about your CME course offerings early and often. After all, you want to give doctors the most time possible to clear time in their schedules. You also want to encourage early sign-ups with special offers or bulk discounts to major healthcare providers. Using tried-and-true marketing that targets specific specialties can help you leverage every course to the maximum.
