Drugs Get Named by the norms set by the World Health Organization, they assign international nonproprietary names (INN), also known as common names, to compounds upon request from drug developers. Structures of INNs are publicly available and represent a source, albeit underused, to understand trends in drug research and development. Here, we explain how a […]
Category Archives: Blogs
Differentiate Your Brand by Understanding What Physicians and Patients Want
In a crowded, changing health care landscape, it can be tough for organizations to set themselves apart from the pack. However, if you’re struggling to find a primary differentiator, keep in mind that your customers are probably equally flummoxed. As health care marketers, you know that you have a story to share. It’s a competitive […]
Effectiveness of disease awareness advertising in emerging economy
Past researches tried to explore the impact of disease awareness advertising only on relationship between drug manufacturers and consumers. As physicians are a significant stakeholder, it is important for marketers to know views of physicians before any communication planning. The present research intends to primarily understand the views of Indian health care professionals about effectiveness […]
The pharma industry needs to focus on customer experiences rather than just products.
Customer Experiences – It’s a strange time in pharmaceutical marketing. Just when most industries are finding it easier to reach customers than ever before, pharma companies are finding it more difficult. As drugs fall off the patent cliff, marketing budgets are being slashed. As regulators get tougher, marketers are losing access to healthcare professionals. And […]
Does pharmaceutical marketing influence doctor’s prescribing behavior?
Pharmaceutical marketing, every day different companies bringing different brands with continuously increasing the size of market. In this competition medical practitioner and physicians are the key customers for this industry. Physicians are actually the ultimate decision holder of which brand should be prescribed to their patients. Therefore, all the marketing strategies are being focused towards […]
Why do doctors still think pharma does not influence them?
The relationship between doctors and pharma companies is the subject of intense scrutiny—there is widespread skepticism about the intent of industry and concern for the vulnerability of doctors in the relationship. Unfortunately, the debate on how pharma does not influence this relationship forward has become polarized: industry argues that collaboration with physicians is essential to […]
Medical representatives (MRs) are the greatest assets in Pharma marketing.
With the advent of more complex or/and specialty medicines and launch of new companies/molecules/brands, the industry continues to add new layers of Medical representatives. With increasing competition, the industry continues to further add MRs to improve coverage of untapped doctors/regions/locations. The line-up outside the doctor clinics are only getting longer by the day, drastically reducing […]
Mechanism of e-detailing for medical representative in pharmaceutical marketing?
Mechanism of e-detailing describes the use of IT tools for promotional activities—delivering information for pharmaceutical products to customers (health professionals, medical personnel, and patients). It includes using electronic channels to interact with customers, as well as electronic support for sales reps in their everyday work. It is a strong and potential tool in the pharmaceutical […]
Medical Writing – What Does a Medical Writer Do?
High-quality tailored medical information can allow patients to become more aware and responsible for their health, and to respond better and more quickly to their health problems. With right knowledge, patients can feel more in control and effectively participate in the decision-making concerning their healthcare and life. Health professionals must exert continuous efforts to ensure […]
What is a Medical Science Liaison?
The Medical Science Liaison (MSL) is a specific role within the pharmaceutical, biotechnology, medical device, CRO and other healthcare industries. They concentrate on a specific therapeutic areas (e.g. Oncology, Cardiology, CNS, Hematology, Women’s Health Care) and disease states (e.g. Rheumatoid Arthritis, Cardiovascular Disease, Diabetes). MSLs have advanced scientific training and academic credentials generally consisting of […]