The complexity of today’s pharmaceutical market requires more efficient drug development and production. Drug lifecycle management(DLM) has the opportunity to make pharmaceutical production more effective and with lower risk – even in this vastly complex environment. The product lifecycle management creates and manages a company’s product-related intellectual capital starting from an idea to its final […]
Category Archives: Blogs
What to look for in pharmaceutical marketing companies
The start of the calendar year, pharmaceutical companies look ahead to plan their media strategies. Some may be looking to use the services of a pharmaceutical marketing companies to take the heavy lifting whilst others are happy to go it alone. If you are deciding on enlisting the help of a marketing company, what should […]
How Wrigley Oral Healthcare Program helps to market the concept of Chewing Gum = Good oral health?
Wrigley announced the Wrigley Oral Healthcare Program is launching new resources to give dental professionals tips and insights to make the patient experience more enjoyable and, ultimately, help grow their practices. The Wrigley Oral Healthcare Program is said to have a longstanding commitment to partnering with dental professionals. The program reportedly draws on decades of […]
Pharma’s ‘marketing mindset’ holds back its use of doctor’s communities.
Many social media tools are available for health care professionals (HCPs), including social networking platforms, blogs, microblogs, wikis, media-sharing sites, and virtual reality and gaming environments. These tools can be used to improve or enhance professional networking and education, organizational promotion, patient care, patient education and public health programs. The pharmaceutical industry would benefit from […]
Opportunity for pharma marketing: Social media engagement with doctors
Physicians, patients and everyone else in the world now embrace Social media engagement/ digital tools to learn and connect with one another. In response to this interest in digital engagement, the pharmaceutical industry must embrace commercial strategies that reach, appeal to and educate an ever-expanding online audience. The healthcare profession is now going digital, following […]
Why does pharma content marketing need to step on the new stage of its development path?
It is important for pharma marketers today, to have dedicated a pharma content marketing for every brand, supported by a content marketing budget that caters to today’s digital-savvy customers. Importance of content marketing We want to create content to address our target customers’ concerns, genuinely. Only when we identify with the customer’s pain points and […]
Healthcare Personas for Pharma: Defining target market of pharmaceutical companies.
Healthcare Personas help you discover and stay focused on your audience. They showcase your audience’s motivations, challenges, concerns and behaviors – the things that underpin the healthcare decisions they make – so that you can build structures, processes, designs and content that resonate with them. In the healthcare industry, your organization might have a variety […]
What works and what does not when it comes to Pharma Sales strategy
Selling in the Pharma Sales strategy is very different to other industries due to the nature of the product offering. There are a number of key factors to consider, including heavy regulation, ethical issues, key influencers (key opinion leaders) and the overall selling process. Changes in the Pharmaceutical sales model have forced Global Pharmaceutical Sales […]
Decoding Indian Pharma Sales Managers
The prescription medicines business in India is primarily driven by the field Indian Pharma Sales Managers. These Indian Pharma Sales Managers regularly visit the doctors to update them about the various medicines their pharmaceutical company makes/markets with an attempt to convince them to prescribe it for the patients. Indian Pharma Sales Managers also make sure […]
Is the Pharmaceutical Medical Sales Rep an Endangered species?
Pharmaceutical Medical Sales reps sell a company’s products, whether for pharmaceutical companies or healthcare equipment manufacturers, serving as the liaison between the customers and the manufacturer. The Pharmaceutical Medical Sales also promotes the features and benefits of the company’s products, answers questions, provides consultation on the use of the product, and introduces new products as […]