Customers are no longer content to buy a drug simply because of a doctor’s recommendation. In a study of 13,000 patients, 89% initiated a conversation with their physician about alternative treatment options, and 70% think decisions made about their treatment should be a collaborative effort with their doctor. While the pressure is on physicians, patient […]
Tag Archives: pharmaceutical industry
Procedures for product recall in pharmaceutical industry
A drug product recall is a request to return to the maker a batch or an entire production run of a product, usually due to the discovery of consumer safety issues. Recalls are costly to a company because they often loss their company name form the consumer. The reason for drug product recall may be […]