Social media strategy, healthcare institutions are enthusiastic about promoting patient involvement and profiting from involvement efforts. So what is the best example of patient involvement? Are there any lessons to be learned from past successes in patient involvement on social media?
What is the best channel for patient engagement efforts? direct mail? Email? Social media? It can be argued that social media strategy is superior to a direct response as it provides both reach and opportunity to build an independent healthy consumer community.
Create a club
People who start an association must belong to a social group. Playing for this need can be an effective way to promote the desired results. And that’s what Nebraska Medicine did at the Health & Wellness Club, which was designed to appeal to healthcare consumers over the age of 50.
Participation in the Health and Wellness Club of Nebraska is free. We offer a variety of programs such as fitness groups (Taijiquan, walking groups, etc.), health education programs (seminars, screenings, etc.), and complementary community engagement programs (arts appreciation groups, reading clubs, and other meeting opportunities). increase. Elderly patients). Exchange experiences with each other).
Nebraska Medicine supports these personal engagement efforts with well-managed, cross-platform social media strategy such as Facebook, Instagram, YouTube and Pinterest. All of these platforms are the ones most likely to be used by middle-aged and older adults.
We also publish a useful inbound wellness blog and complement our digital activities with a free quarterly magazine. With this multi-vector approach, Nebraska Medicine was able to increase the most important challenges for baby boomer patients.
Partnership with non-health organizations.
Indiana University Health has partnered with Indianapolis Colts to form the “Healthy Horseshoe Team” (named after the Colts helmet emblem). IUH and Colts social media followers were encouraged to log in and complete weekly health, fitness, and nutrition challenges throughout the NFL season.
The campaign is no longer active, but represents an interesting model for healthcare marketers. By piggybacking on the community’s interest in entertainment products, Indiana University Health was able to expand its footprint and reach people who wouldn’t look for health-related information on their own.
Using LinkedIn more than just a recruitment tool
Many hospitals, including well-known companies such as Mayonnaise and Cleveland Clinic, use LinkedIn as an opportunity to increase their engagement returns. Many healthcare organizations have abandoned LinkedIn and instead focused on platforms with a wider range of attractions. This can result in a significant loss of opportunity. According to Debra Jasper, author of Becker’s Hospital Review, the average LinkedIn user is over 44 years old, with an average annual income of over $ 83,000, and twice as much purchasing power as the average American.
A LinkedIn study found that followers on a company’s pages are twice as likely to buy a company’s products and services. They are likely to recommend her to family and friends, “Jasper said.
With these factors in mind, the Cleveland Clinic has launched a LinkedIn Engagement Campaign tailored for executive-level professionals. Initially, her message provided very little benefit. Clinics say that posts like “How to do yoga in your office” generate far less impressions than posts that reflect the usual nutrition and health-related content she has already posted on Facebook. I found it. The Cleveland Clinic has found that LinkedIn is an important channel in terms of reaching the desired demographics, but the targeted messaging approach was perfectly effective.
Read my more blogs from here
