Medical education strategy, the concept of  HCP DOL is becoming more common and is the best way to get involved with an influential online HCP, whether or not it is identified  at all. Support clients by finding a way to. They are considered as important as traditional key opinion leaders (KOLs), but what’s the right way to deal with them?

We have been supporting pharmaceutical companies’ HCP engagement strategies for  20 years. Based on our experience and expertise, we have some ideas on the best way to  engage Medical education strategy with an HCP digital opinion leader.

• Run a training course specifically for your HCP DOLs to educate them in an area they may be expressing a lack of certainty about. They could then be empowered to share the learnings with their followers.

• One of the best ways of Medical Education Strategy is to provide educational resources published in their preferred format which they would be able to easily digest and repurpose.

• Be where your HCP DOL customers are by finding out which congresses they are attending, which sites they are using and which social media platforms they are on. That way you can focus your outreach to them in the right place.

• If you decide to send field reps to engage with your HCP DOLs you can provide them with personalized insights for each DOL to ensure your sales reps are discussing the topics and areas that matter most to them.

• Some of your HCP digital opinion leaders may turn out to be in roles that you do not traditionally engage with. If they are leading and driving the online conversation in your therapy area this could be a chance to re-think that?

• Correct any misinformation you see your HCP DOLs sharing. If they are saying something which is incorrect this could spread very quickly.

• Assist your HCP DOLs with developing a new social media channel / community for their therapy area.

• Develop your relationship with those HCP DOLs who you now know are your advocates.

• Amend your messaging based on an understanding of which HCP DOLs are advocates for your competitors and why.

• Run your own digital-only conference encouraging your HCP DOLs to spread the word.

• Go live in a video collaboration with your HCP DOLs. Here’s a good example from J&J.

• Host a Twitter chat with your DOL chairing the questions.

• Pre record an interview with the DOL and share it on social media, encouraging the DOL to also share with their community.

• Work with your DOL to engage HCP peers through a Twitter poll or chat

Some of the ideas here may seem offensive in the regulated pharmaceutical industry. 

Therefore, it’s a good idea to introduce yourself to your compliance colleagues when developing your DOL engagement plan. If you need help with this, contact us for the enhanced HCP Insights Workshop or join the Pharmacovigilance webinar while listening to HCP on  social media.

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