Category Archives: Blogs

Medical sales reps is a demanding area. The very best medical sales people are competitive and tenacious with a great work ethic – and that’s just for starters. So, what are the key characteristics of a great medical sales representative?       AMBITION AND DRIVE Ambition sits at the top of the list when […]

Emotional intelligence strategy helps leaders to develop self-awareness, social awareness, empathy, social skills and resilience in their leadership journey. For months, we have discussed this theme in a simple but practical manner, with the chief aim of helping leaders to  survive, then thrive during tough times. By the way, tough times do not last, but […]

Empathy selling. For some medical sales reps, it’s a natural part of their personality, allowing them to connect with and understand the emotions, reactions, and motivations of those around them. For others, it’s a wishy-washy emotional nightmare.   In medical sales, empathy selling is a key component in creating authentic relationships with both customers and […]

The urgent, shared global race to develop an effective vaccine for the novel coronavirus (Covid-19) dramatically illustrates how the unexpected onset and rapid spread of an infectious disease can upend established biopharmaceutical R&D processes, timetables, and collaborations. It also increases conjecture about other existing and/or emerging forces that may disrupt the Biopharma Business industry identification, […]

Augmented Reality technology (AR) has made tremendous strides in the medical device industry and has proven to be an essential piece of the puzzle in healthcare. We at Ethosh have worked closely with healthcare organizations delivering immersive technology solutions such as AR and VR and have realized the true potential of this technology. Below is […]

Virtual reality (VR) is emerging in the healthcare field as a high-tech solution for improving medical education. Medical staff are continually learning throughout their lifetime of work. Today, with medical tools undergoing revolutionary upgrades faster than ever before, it is critical for these professionals to stay up to date with innovations. If ignored, that growing […]

Personal selling plays a critical role in the promotion of health services organizations. Perhaps most obviously, it is distinguished from its counterparts in the marketing communications mix by its use of people to deliver messages to desired audiences. Associated titles, duties, and expectations vary widely between and among those healthcare entities which make use of […]

Blockchain in pharma will in coming years prove to be a powerful tool for different parts of to record sensitive information such as patient health data in a permanent and incorruptible way. The technology will also allow the industry to become more efficient and secure in important respects. Supply chain management One of the biggest […]

Blockchain technology is the digital ledger technology that is sweeping through a number of industries on a wave of hype. Could the tech’s inherent transparency, security and reliability have applications in the pharmaceutical space? The answer seems to be an emphatic yes, but how could this underpinning technology improve the pharmaceutical supply chain? Blockchain is […]

Many pharmaceutical companies have been cautious about their social media presence. However, that’s no surprise given the advertising restrictions and potential minefields of discussing prescription medicine in an uncontrolled environment. This report looks at how 16 companies have embraced social media and the trends that have emerged in the industry over the last five years. […]