Between now and the time when mass vaccination becomes a reality, the idea of keeping our Health Audience engaged, active and healthy has to become our purpose. So, as many of us find ourselves in the midst of another surge in COVID-19 numbers—and stress begins to build among our internal and external audiences—it’s critical that […]
Category Archives: Blogs
Ongoing medical education is critical to healthcare professionals in clinical and research
Ongoing medical education is critical to healthcare professionals in clinical and research settings alike to ensure they remain current on the state-of-the-art in order to deliver the best care to patients. Medical communications is the communication of scientific, medical, pharmaceutical and biotechnology information and data to various audiences. This information includes updates on the latest […]
The burnout syndrome and how mindfulness can help in renewing physician engagement.
The current medical crisis is an unexpected global challenge. We have been forcibly evicted from comfortable routines. A novel virus, SARS-CoV-2, confounds established approaches. Confusion, anxiety and uncertainty abound. More than an intensive care phenomenon, this disaster is a crisis — public health and humanitarian. Pandemic solutions require the entire population to engage. Clinicians and […]
How HCPs See the Near Future of Medical Education
Today, patients are more “active” than ever before — while the knowledge-gathering stage in the traditional path to treatment was limited to consultation with friends and family, patients are now taking an increasingly active role in educating themselves and making their own decisions about their treatment options. The internet has played a major role in […]
Healthcare Organizations Must Be Ready for a bigger Disruption.
The integration of digital technology is improving healthcare organizations outcomes and reshaping the relationship between physicians, patients and the healthcare system. By connecting patients and healthcare providers through mobile technology, treatment efficiency can be improved by increasing the accessibility of existing or real-time data. Quick availability of such information to healthcare providers helps them take […]
Brand Purpose, a route to regaining trust in Big Pharma cos.
Healthcare and Pharma are now facing more disruption than ever. Incorporating purpose at times of external crisis is vital not only for saving and maintaining brand purpose, but also for boosting internal team morale, and reconciling public trust. External change is inevitable. All industries operate within an environment made up of micro and macro components, […]
Beyond the Pills: When Value Meets Pharma
A move toward value-based arrangements in pharmaceuticals is a positive step toward creating a more sustainable healthcare system – Value Meets Pharma. But this will require broader changes in pharmaceutical business models than many anticipate. Ensuring a medication’s maximal value is delivered requires interaction with a complex side of the healthcare system most pharma companies […]
How pharma marketers can win customer in a digital world
The digital revolution continues to transform healthcare fundamentally, and many people believe that a tipping point is finally within reach. In 2014, digital health investments topped $6.5 billion, compared with $2.9 billion a year earlier. Dramatic changes in the traditional roles and dynamics of healthcare stakeholders have basic implications for pharma companies. The digital revolution […]
The challenges of conducting effective pharmaceutical market research in emerging markets.
Pharmaceutical market research and marketing research are often confused and used interchangeably. Market Research: Determination and assessment of qualitative and quantitative dimensions of a market. Marketing Research: Analysis of the effects of various marketing activities of a company or its competitors. Healthcare market trends are constantly changing. To keep up, businesses carry market research in […]
Why pharma and biotech Sales Teams Should Re-examine Territory Design
Companies are using more analytics to enable better sales teams decisions, yet one area that is still too frequently undervalued is sales territory design, or the way in which the responsibility for accounts is assigned to salespeople or sales teams. The impact of vacant sales territories on overall brand performance is often underestimated within pharma […]