Orphan drugs (ODs) for rare diseases (RDs) present pharma companies with the opportunity to address a substantial unmet medical need. More than 500 orphan drugs have been approved for the treatment of rare diseases since the passage of the Orphan Drug Act (ODA) in 1983, and the pace is quickening. Commercialize an Orphan Drug, more […]
Category Archives: Blogs
Pre-marketing clinical trials
Contract research organizations and pharmaceutical sponsors work with marketing clinical trials to reach patients interested in research. From connecting with local doctors to using digital outreach tools, agencies use a range of methods to capture the attention of patients and motivate them to take the next step. If you’re looking for recruitment support for your […]
Customer-Centric Multi-Channel Pharma Marketing
Most industries are adopting multichannel marketing (MCM), but the pharma sector lags behind compared to other industries. It is often said that the pharmaceutical industry can’t match the kind of advanced Multi-Channel Pharma Marketing seen in sectors such as the retail and travel industries because of the high level of regulation and how it can […]
How medical representative should demonstrate product demo in virtual meetings to physician.
e-Detailing techniques are constantly evolving, but several techniques stand out in medical sales training. Three important methods are virtual live e-detailing, e-detailing via online portal, demo in virtual meetings and scripted e-detailing, which can be done through an app. With virtual live e-Detailing, physicians have a PC or device pre-loaded with a webcam and specialized […]
Pharma and Health Care Professionals : How to increase Engagement
The answer comes from how well Pharma and Health Care professionals understand each other and can work with their needs so that engagement is appreciated, valuable and on their terms. It would be fair to say that the basics of this have generally been unchanged for years, with the need to inform, educate and support […]
Customer Relationship Management in the Pharmaceutical Industry
The pharmaceutical market is getting more and more competitive every day and many companies are finding it challenging to secure solid financial returns. This has led many pharmaceutical companies to seek innovative ways to stay ahead in the market and improve their financial returns. With the rise of Customer Relationship Management, a number of pharmaceutical […]
The future of promotional medical education
Promotional medical education has for decades been a fixture of pharmaceutical marketing. In its “traditional” form, sales reps from a drug company invite physicians to a live, in-person meeting to listen to a key opinion leader discuss a medicine. The value from the physicians viewpoint is learning about a new medicine and to network with […]
Should pharmaceutical digital strategy be more focused towards patient or doctor engagement?
Pharmaceutical digital strategy that might have been adopted in the last few months due to the cancellation of events throughout the pharmaceutical and life science calendar is to focus on delivering digital material to delegates of some of those events which have been moved into digital environments. The COVID-19 crisis has meant that most pharmaceutical […]
How Pharma is Using Analytics to Improve Customer Experience
Pharma marketing departments are no longer just responsible for bringing in new subscribers. Pharma is Using Analytics, they are now tasked with managing the entire customer experience, starting from the initial interaction to establishing and maintaining a loyal brand relationship. Pharma is Using Analytics, investing heavily in digital media and omni-channel marketing, they don’t sell […]
How Challenger Pharma Brands Can Beat Giant Competition
Challenger Pharma Brands is typically defined as a company that’s neither the market leader or a particularly niche brand, but one that sets itself apart with a driven mindset. According to The Challenger Project, these brands are “less about business enmity, and more about an often mission-driven desire to progress the category in some way […]