Category Archives: Blogs

COVID TV ads indicate that Pfizer is addressing two major issues caused by the COVID 19 pandemic. The first commercial explores how people suffering from unemployment and loss of insurance can help pay for prescription drugs, and the second commercial addresses the uncertainty and anxiety many people are currently feeling. And guarantee the viewer that […]

Leveraging digital for marketing has spread to all sectors and the pharmaceutical industry is no longer behind the competition. Despite being one of the slowest adopters of digital technology, pharmaceutical companies are making great efforts to try out a variety of digital tools and products. New technologies such as artificial intelligence (AI), machine learning (ML), […]

Social Media medical affairs uses Twitter to publicly share and discuss valuable disease-specific information. This creates a conversation that deserves billions of health tweets. How can you sift all this data to find exactly what you need in minutes? Leading pharmaceutical companies are using the Sympur signal to search for business intelligence Social Media medical […]

Ophthalmology evolution  has long been awaited at public hospitals common in the United States, United Kingdom, Australia, Singapore and Hong Kong. A study in the United Kingdom found that 22 weeks of delay in treatment resulted in patients suffering harm that could have been avoided with previous interventions, such as permanent deterioration of vision and […]

Healthcare professionals/doctors have stated this three requirements that marketing managers can consider in their healthcare marketing and engagement strategies:  Increasing Pharmaceutical Engagement Healthcare professionals are currently aiming to work more closely with pharmaceutical companies, but there must be a common goal. Physicians want greater collaboration with pharmaceutical companies to improve the quality of patient care […]

Medication Non-Adherence is one of the most serious public health problems and has a serious financial impact on all members. In terms of costs, the New England Healthcare Institute estimates that Medication Non-Adherence bears $ 290 billion in medical costs that can be avoided each year in the United States alone. Reasons for non-compliance with […]

Pressures on physicians are growing Digital clutter in pharma is affecting physicians from many different sources over the past several years has shown that a steady increase of new medical information, growing administrative burdens, and navigating payer pressures has left healthcare providers (HCPs) with limited time each day. Throughout 2020 and beyond, we will be […]

Artificial intelligence (AI) is essential for pharmaceutical brands to integrate into their marketing strategies and promote interaction and the personalizing physician engagement more effectively. During the Covid19 pandemic, pharmaceutical marketers have moved from face-to-face communication to digital marketing initiatives, and a large amount of data is being collected during the campaign. Today, marketers can integrate […]

Medical learning and pharmacist’s professional activities have changed significantly over the past century. These changes are in line with the evolution of the pharmacy’s main focus from drug delivery to patient care service delivery. Due to changes in the medical care environment, the role of pharmacists has also changed significantly. However, some pharmacy trainers are […]

Medical education webinar has been conducted for many doctors during  the six months following the pandemic because it works to minimize the spread of COVID19 outbreaks. Webinars were probably the only solution to Continuing Education (CME) at this time, but months after the pandemic, their number and frequency increased significantly. In addition to telemedicine,   Doctors […]