Category Archives: Blogs

Rare disease communities have flowed from pharmaceutical companies to doctors to patients. Through the internet and social media, patients  have  access to not only medical journals, but also other patients and caregivers dealing with the same illness. The average person does not have the medical expertise or scientific training to interpret some of the information, […]

Gamification for learning works because our reaction to games is deeply embedded in our psychology. Kevin Werbach, an associate professor of law and business ethics at the  University of Pennsylvania’s Wharton School, wrote in  the conversation. Game design techniques recognize our innate desire to recognize patterns, solve puzzles, overcome challenges, collaborate with others, and experience […]

If you have a smartphone,  you may have already encountered gamification. An app that earns points and badges when you reach a new level or complete a task (usually a wellness challenge) is a form of gamification. Gamification uses extrinsic and intrinsic rewards to motivate users to change their behavior. It may help preventive medicine […]

Games for pharma marketing are starting to get attention by the medical industry as the influx of GenXers and Years into today’s workforce is pushing the industry`s conservative management leaders to play more games. Cuttingedge, fast paced, highly competitive computer based simulations and games designed to educate as they engage are gaining traction in the […]

Engagement with caregivers makes all  financial and practical decisions for the patient. It’s time for a pharmaceutical company marketer to understand the caregiver’s mindset.  Career Demography Caregivers are important, but often invisible forces behind US health care. In fact, each year, their total unpaid work exceeds the cost of  all Medicaids. According to a 2015 […]

Pharmacy of the world’, the Indian pharmaceutical industry has the opportunity to play a greater role in the safety of global drug supply. Financial and political incentives can help achieve this. In 1969, Indian pharmaceuticals had a 5% market share in India and global pharmaceutical companies had a 95% share. By 2020, the opposite was […]

Medical equipment marketing strategies only help doctors grow, the process is simple and many other conveniences are noted. However, due to limited time and endless promises, doctors do not have time to contact the medical device manufacturer and need to develop an improved medical device marketing strategy. 3 Medical device marketing tactics include 1. Communication […]

Elizabeth Holmes verdict got more attention because the story of Theranos Icarus ended with the founder’s belief that he was fooling investors, scientists and biotechnology entrepreneurs. Theranos claims to have developed an innovative medical device that can detect a variety of diseases and conditions from just a few drops of blood. After the story cracks […]

Marketing with ophthalmology services  For many years, the actual marketing of medical care, such as ophthalmic care, has been a good service only in well-maintained care. The rest was mostly word-of-mouth and customer loyalty. Even if you can invest in TV and radio advertising, the general public may be suspicious and disgusted by doctors who […]

Social media marketing doctor’s strategy is useful if you are a cosmetology and wellness practice owner, doctor, plastic surgeon, medical spa owner, dentist, or other medical professional, but value and importance. Of the strategy it can be difficult to understand this to figure out. Still, it’s a valuable and necessary tool that can help you […]