Category Archives: Blogs

Cancer is not a single disease but a collection of diseases. It is complex and does not readily give up its secrets. Despite the challenges cancer poses, scientists and clinicians continue to hone the way in which they diagnose and treat it.   Modern medicine means that diagnosis rates for many cancers are up, as […]

People living with debilitating conditions and life-threatening diseases are often put in the terrible position of having to wait even though they lack the luxury of time for scientific advances that take years to reach the market, preventing them from accessing their much-needed benefits. A remedy is coming from an unexpected and long-underutilized source: partnerships […]

The role of patient advocacy programs is a broad one — from supporter, to sponsor, to campaigner, to spokesperson and beyond. Indeed, patient advocacy means different things to different stakeholders, says Keri McDonough, senior team leader, Biosector 2, a Syneos Health company. When patient advocacy groups talk about advocacy they typically mean systems-based activism at […]

With green manufacturing and chemistry efforts underway, its important to remember the long-term impacts of your packaging on the environment. Due to the many regulations within the pharmaceutical industry regarding the safety of packaging, it is challenging for companies to be innovative in their design and makeup. Packages containing medicine must be tamper resistant and […]

COVID-19 is fast-tracking the industry’s slow move from fewer in-person Pharma HCP dealings visits to digital and virtual approaches. COVID-19 has driven vast changes in what healthcare providers need and value from pharma companies, and as a result, the industry is striving to develop new ways to engage with physicians. Experts say this is just […]

Modular content explodes content silos Technology expert Dion Hinchcliffe recently described the evolution of the modern CMS as moving from that of a central content repository to “a spoke on a hub” that connects the authoring endpoint, third-party integrations and the myriad channels driving the end-user experience. The power of modular content in this hub-and-spoke […]

A little over a year ago, Pfizer changed its logo and corporate websites and today Sanofi is making the same move. The French Big Pharma’s rebrand centers on a clean, lower case new logo with two purple dots at the start and end of its name. The two purple dots embody the scientific journey between […]

Pharma sales teams experienced approximately three years’ worth of digital transformation in just a few months. Yet many organizations have yet to maximize the impact of their new digital capabilities. Some still regard the changes that came about during the pandemic as a temporary fix rather than a new way of working.   Companies now […]

There is a worldwide shortage of health workers, and this issue requires innovative education solutions. Serious gaming and gamification education have the potential to provide a quality, cost-effective, novel approach that is flexible, portable, and enjoyable and allow interaction with tutors and peers.   Objective   The aim of this systematic review was to evaluate […]

Gamification in medical can be used to encourage better medication management as a method to save the global healthcare industry billions every year. The cost of people failing to take their medication isn’t a small one or an issue that’s restricted to certain countries. In the U.K., it’s estimated that £300 million is wasted on […]