Author Archives: Mayur Kumar

Virtual reality (VR) is emerging in the healthcare field as a high-tech solution for improving medical education. Medical staff are continually learning throughout their lifetime of work. Today, with medical tools undergoing revolutionary upgrades faster than ever before, it is critical for these professionals to stay up to date with innovations. If ignored, that growing […]

Personal selling plays a critical role in the promotion of health services organizations. Perhaps most obviously, it is distinguished from its counterparts in the marketing communications mix by its use of people to deliver messages to desired audiences. Associated titles, duties, and expectations vary widely between and among those healthcare entities which make use of […]

Blockchain in pharma will in coming years prove to be a powerful tool for different parts of to record sensitive information such as patient health data in a permanent and incorruptible way. The technology will also allow the industry to become more efficient and secure in important respects. Supply chain management One of the biggest […]

Blockchain technology is the digital ledger technology that is sweeping through a number of industries on a wave of hype. Could the tech’s inherent transparency, security and reliability have applications in the pharmaceutical space? The answer seems to be an emphatic yes, but how could this underpinning technology improve the pharmaceutical supply chain? Blockchain is […]

Many pharmaceutical companies have been cautious about their social media presence. However, that’s no surprise given the advertising restrictions and potential minefields of discussing prescription medicine in an uncontrolled environment. This report looks at how 16 companies have embraced social media and the trends that have emerged in the industry over the last five years. […]

Healthcare is rapidly moving towards precision medicine, which offers a deeper understanding of human physiology using genetic insights and advances in medical technology. The global precision medicine market is estimated to reach $216.75B by 2028. Key market players, like Johnson & Johnson, IBM, Intel Corporation, Novartis, and many others, have strategic initiatives that can force industry market growth. […]

Pharmaceutical marketing today: It’s about the drugs, not the user Evolution of marketing in pharma is big business and it continues to grow at a rapid rate. In fact, the marketing spend in the pharmaceutical sector has increased by nearly 70% in the past 20 years and now totals nearly $30 billion dollars.1 The question is […]

Having solid healthcare marketing tactics and strategies go beyond your marketing plan; they are an investment that can do wonders for your business in both the short term and long haul, especially when it comes to patient retention and volume growth. Here are four tips that will help you define an exceptional healthcare marketing plan […]

Counterfeit drugs have been defined as products deliberately and fraudulently produced and/or mislabeled with respect to identity and/or source to make it appear to be a genuine product. Counterfeit medications include drugs that contain no active pharmaceutical ingredient (API), an incorrect amount of API, an inferior-quality API, a wrong API, contaminants, or repackaged expired products. […]