Author Archives: Mayur Kumar

Pharmaceutical companies directly and indirectly contribute to the health and well-being of people of all ages. From breakthrough treatments of chronic diseases and illnesses to everyday medicines, the pharmaceutical industry discovers, develops and manufactures a variety of medicines and treatments through different channels and different types of companies. Brand Developer Large and small companies make […]

Leveraging Design Thinking of digital marketing can be very powerful if done correctly. Developing ideas is easy. Finding the right one can be a hassle. In design thinking, throwing away what you think you know and starting from scratch opens up all sorts of possibilities.  Identify your target audience and understand their needs. Communicate the […]

1. Single Attribution with Revenue Cycle Projections  Demonstrating ROI with this is an obvious disadvantage of first and last touch attribution is that today`s marketing investments may not pay off for quite some time, so the ROI of your current Marketing programs remain in limbo.  I call this the “tyranny of time”. Approaches to Marketing […]

Pharma OTC market consumption of medical services in any economy depends heavily on their accessibility and affordability. If emerging markets like India experience increased disposable income and awareness through public / private initiatives, it is clear that they will also attract ideas for capturing potential health needs. So it’s not surprising that incumbents in the […]

Metaverse is a visual representation of reality made possible by virtual reality software, according to a HealthManagement.org article. Not quite VR, not quite AR, the metaverse is a culmination of technology that offers a reality adjacent to actual reality. Communications, retail, work stations, entertainment, and healthcare make up some of the core features of the […]

Medical devices and pharmaceuticals continue to gain momentum, entering new markets around the world and providing technological advances in disease management in a variety of conditions. However, such interventions can also carry predictable and unpredictable risks and, under certain circumstances, can have immediate, life-threatening consequences. Regulators assessing market approval for new products should weigh the […]

Multichannel measurement in the pandemic predicted that marketers would spend 14.4% more on search advertising in 2020. However, in the early days of the pandemic, online search declined, and marketers weren’t getting the return on investment they expected from paid search advertising. However, despite the ongoing pandemic, marketers still expect search advertising spending to increase […]

During the COVID 19 pandemic, pharmaceutical brands had to keep their sales force fixed. As a result, marketers in organizations that focused primarily  on face-to-face communication to reach doctors were soon forced to switch to a digital approach. During this time, pharmaceutical marketers have experienced higher ROI in their marketing initiatives by running campaigns on […]

Rare disease communities have flowed from pharmaceutical companies to doctors to patients. Through the internet and social media, patients  have  access to not only medical journals, but also other patients and caregivers dealing with the same illness. The average person does not have the medical expertise or scientific training to interpret some of the information, […]